Apple's iPhone 12 Pro Max and iPhone 11 were the best sellers in Q2 2021. Meanwhile, the iPhone 12 mini had disappointing sales.
Recently, Consumer Intelligence Research Partners (CIRP) conducted a study on the most popular new iPhone models today. The study looked at iPhones sold during Apple's third fiscal quarter, (April through June).
Accordingly, the best-selling iPhone 12 Pro Max and iPhone 11 models. These two models both account for 23% of the iPhone market share purchased by survey respondents. All four iPhone 12 models account for 63% of the total number of iPhones.
The iPhone 12, released last fall, is becoming Apple's most popular phone model over the past year. According to Counterpoint Research, the upgrades in frame design, the addition of 5G connectivity, and the variety of sizes have helped this product line attract a lot of attention from users.
During the same period last year, the iPhone 11 series accounted for 65% of sales. This device continued to be welcomed in the last quarter as one of the two best-selling iPhone models. The least popular models for the quarter were the iPhone 12 mini and iPhone XR. Each of these samples accounted for only 5% of the survey respondents.
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Market analysts say Apple no longer reports average selling prices, instead focusing on "US-weighted average retail price" (US-WARP).
CIRP estimates that as more people choose the iPhone 12 Pro Max as their next phone, US-WARP rose to $869 in the April-June quarter, significantly higher than in the same period last year.
Another positive trend is that Apple recorded a significant increase in sales through its own retail operations (both online and brick-and-mortar), while Best Buy and carriers sold get less units. However, most iPhones (66% as of June 2021) are still sold through carriers.
With iPhone sales growing by double digits year-over-year, Apple's profit and revenue for the April-June period easily exceeded analyst estimates. Apple earned $21.7 billion, or $1.30 per share, nearly double the profit it made in the same period last year. Revenue rose 36% to $81.4 billion.
source: https://vtv.vn/kinh-te/iphone-nao-dang-ban-chay-nhat-20210811113926557.htm
